Dad’s 17 Year Old Son Helps Create SudShare, the Uber for Laundry

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We’ve talked about how to be family men with businesses many times on this show.

But one thing we don’t talk about enough is how to run businesses with our families. And this is what Mort Fertel and his family are doing right now, and they’re having some pretty incredible success with it.

For anyone with large families, it probably goes without saying that the struggle to keep up with the laundry is very real. It’s relentless! How many hours each week do you spend doing laundry when you have seven people living under one roof? The answer is too many hours.

So, to help lessen the burden, Mort and his wife started including their kids in this household chore. And one day, while having a simple family discussion about the ever-present laundry issue, Mort’s teenage son had a wild idea.

He said, “I don’t want to do this anymore. But I’ll make you an app.” His thought was, “if Uber can take us to the airport, why can’t someone else do our laundry?”

And just like that, a new business idea was born.

Today, Sudshare is in 300 cities nationwide, helping families all over the country solve their laundry woes and also creating work-from-home jobs in the process with an Uber-style business model.

With an app that was fully researched and created by his teenage son, the serial entrepreneur with five children is now running a business with his triplets!

When I heard about what Mort’s been up to, I knew we needed to reconnect to talk about the art of running a family business. I’m just so impressed by SudShare’s incredible growth, and the impact this service is having on families. It’s such an amazing story, and I can’t wait to share it with you.

If you want to learn how to help your kids activate their superpowers, share your family’s core values with the world, and build an awesome business together, you’re going to love this conversation.

Some of the topics I discuss with Mort Fertel

  • What SudShare is all about, and how is it making people’s lives better.
  • The importance of keeping your ego in check and giving your kids runway to figure things out.
  • How do you detect, articulate, and share the core values of a business?
  • How can you tell if you’ve made the right decision in business, even if it’s unpopular?
  • How do you create roles (or let your kids create roles) within a family business that play to everyone’s strengths?
  • How do thriving family businesses avoid unnecessary competition between siblings? 
  • How do we direct our kids to the right influences and mentors to shape who they become? 
  • Why Mort doesn’t advise anyone to start a family business in spite of their success.
“As a dad I want to teach a lot to my kids and be responsible for their growth.” - Jon Vroman Click To Tweet “As a family it gives you the opportunity to manifest family values that you’ve been cultivating for years outside the home.” - Mort Fertel Click To Tweet

Mort Fertel Links & Other Resources

Mort Fertel’s Bio

Mort Fortel

Mort Fertel is a serial entrepreneur and a father of five kids, including triplets. At the age of 18, he started his first business and currently has a private equity portfolio that consists of SudShare, real estate holdings and 2 other businesses.

Mort is also the author of Marriage Fitness: 4 Steps To Building & Maintaining Phenomenal Love and created the first online relationship renewal system in 2004. He’s also featured in Back from the Brink, a documentary written and directed by Toroes Thomas.

After graduating from the Wharton School of Business, he worked on Wall Street for Bankers Trust Company for a brief period of time before starting his entrepreneurial journey. For Mort, success means making a difference.

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Disclaimer: The transcription you’re about to read was produced digitally. It’s 95% accurate, however at times, the system interprets words incorrectly. [/read]

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