The Traumas That Create Our Superpowers, Adversity is an Advantage and Raising World Travelers with Ray Bayat

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I’m joined by fellow FRD Brotherhood member Ray Bayat. Ray founded NetCo Investments, Inc. along with Mitch Bayat in 2002. But if there’s one thing you should know about Ray, it’s his dedication to being an amazing Dad and husband, always striving to improve in every role he plays.

Today’s conversation is all about growth. Ray shares his journey growing up in Iran during the revolution, his family’s sacrifices (especially his Dad, who was tough-as-nails), and how that experience molded him into a more understanding and evolved parent and loving husband.

Ray believes real growth happens when we’re uncomfortable, and he’s making sure his children learn that lesson early. Despite being teenagers, his kids have traveled to dozens of countries, exposing themselves to different cultures, ideas, and ways of life.

Ray also talks about how grateful he is for his amazing wife, Katrin. From parenting to business, she always pushes him to be better and has been invaluable in helping him achieve his goals and stay grounded.

A Wide-Ranging Conversation Through…

  • Make sure you add value to every interaction
  • Everyone is a work in progress
  • Growing up during the Iran revolution
  • How like-minded men help you grow faster
  • How a Tony Robbins event transformed Ray’s marriage
  • Supporting his son through grief
  • A better way to deal with your kids’ temper tantrums
  • Choose her every day
  • Raising brave adventurers
  • Ray’s message to future FRD members
“Every interaction I have - whether it’s business, the doorman, or the waiter, I always want to walk away feeling like they got some value from our interaction.” - Ray Bayat Share on X “My personal core focus and the company's focus is just to bring value to individual lives.” - Ray Bayat Share on X “When I was living my childhood, I wanted my life to be anything other than what it was, and now I wouldn't trade it.” - Ray Bayat Share on X “Your adversity is your advantage. So the more adversity I faced, the better I am today.” - Ray Bayat Share on X


Ray Bayat Bio

Ray Bayat is a devoted husband to his wife, Katrin, and a proud father of two. In 2002, he co-founded NetCo Investments, Inc. with Mitch Bayat to focus on value-added shopping center developments and investments. Since then, Ray has played a key role in the acquisition, redevelopment, sale, and financing of over 1.2 million square feet of real estate, with transactions totaling more than $300 million.

Before founding NetCo, Ray worked with Grubb & Ellis from 1997 to 2003, where he earned recognition as one of the top retail salespersons nationally, achieving Circle of Excellence performance from 2000 through 2002. Before that, he served as the Leasing Manager for Newhall Land, the largest landowner in Los Angeles County, overseeing residential and commercial development in Valencia, California.

Ray’s entrepreneurial journey began even earlier. From 1988 to 1994, he owned a franchised restaurant and two other retail businesses. Ray is committed to being an exceptional dad and husband, constantly striving for personal and familial growth.

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