
496: Ryan Deiss on Building a Business That Doesn’t Need You
This might be the best business interview I’ve done all year.
It’s one every business owner should hear.
In this episode, I sit down with Ryan Deiss—entrepreneur, investor, and founder of DigitalMarketer—who’s launched, scaled, and sold 17+ companies.
He’s not speaking from theory. He’s speaking from experience—and sometimes, scar tissue.
This isn’t just another systems conversation. It’s a full-on playbook for building a business that works without you.
For founders who feel trapped in their own company… this one hits hard.
Here’s what you’ll take away:
- Why growth can trap you—and how scale sets you free
- The “sticky note” method to exit roles without burning the business down
- How founders become bottlenecks—and why doing less is a leadership skill
- The scorecard and constraint system Ryan uses to spot bottlenecks before they break your team
- Why hiring great people won’t fix broken systems—and what to do instead
- How to integrate AI to elevate your team’s performance (without replacing them)
- Why the role you’re in now may not be the role your business actually needs
- The question every founder should ask before they scale—or sell: What’s my next job?
Freedom doesn’t come from more hustle.
It comes from better systems, clearer roles, and honest leadership.
🎧 Listen to Part 2 with Ryan Deiss now »
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