This is Part 2 of our conversation with Jefe Greenheart — filmmaker, documentary maker, and one of the most beloved brothers in the Front Row Dads community.

If Episode 1 was about who Jefe is, this one is about how he actually lives it out.

He breaks down his Three P Framework for parenting — Presence, Play and Patience — and gets honest about why driven, creative dads like him struggle most with the one that should come easiest. He shares the phone commitment that changed how he shows up at home, how to film your kids without losing the moment, and why Play might be the most underrated tool in a dad’s arsenal.

Then the conversation opens up into something bigger. Jefe shares the vision behind Story House, his Austin studio built intentionally close to home, and a new offering he’s developing called the Video Letter of Wishes — the piece he believes is missing from every family’s estate plan. Not the money. The wisdom.

In this episode:

• The 3 P Framework and why Patience alone won’t cut it

• How to capture your family’s moments without losing presence

• The annual highlight film tradition every dad should steal

• Why your story is a gift — and it’s time to share it

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